With yesterday’s announcement from Southwest Airlines for new service from Dallas Love Field once the Wright Amendment is full repealed, I figured it was only a matter of time before other airlines starting match Southwest’s $99 each way fares. Virgin America introduced $79 one way fares out of Love Field to LGA,SFO, DCA, and LAX a few weeks ago when they announced service from Love Field.
I’ve been expecting American Airlines, if not others to start matching Southwest’s $99 Fares to destinations like LAX,LGA,DCA, and SFO from Dallas area airports. Well sure enough, I checked out the ITA Matrix this morning and American has starting matching fares ($198 R/T) to LAX. Of course, these are departing out of DFW instead of DAL as American does not serve Love Field.
I’m sure these won’t last long so if you’re planning a October or November visit to Southern California, book now. However, I do think this signals a long term decrease in fares from Dallas with the exit of the Wright Amendment restrictions and compounded by the entry of Virgin America into Love Field.